Folgers

Folgers wanted to cut production costs for their coffee without losing its taste. We helped them understand how various cost cutting measures would impact the final product. We looked into different ways to save on costs, including where to source beans and different manufacturing methods. We also studied the coffee’s organic profile.

A new plan for sourcing and manufacturing the coffee was created and implemented. This allowed Folgers to use cheaper beans, reduce production costs, and keep the coffee tasting the same.

Sales stayed steady, margins increased, and profits went up. After these changes, Proctor & Gamble sold Folgers to Smuckers.