Here are results from previous projects.
Neutrogena
Neutrogena wanted to improve brand consistency across different regions in the world. The company had grown through many acquisitions and was decentralized. Each region maintained the brand differently. Because of this, the brand positioning was different in each region and category.
We helped to unify the brand with a global packaging redesign. This reinforced brand integrity in every region. The redesign also created cost efficiencies. Packaging could now be bought in bulk for products across the globe. During this process, we analyzed over 1,100 SKUs in Neutrogena's product portfolio for cost efficiencies.
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