Here are results from previous projects.
RoC
Gryphon Investors acquired RoC in 2020. Around the time of acquisition, the brand saw declines in sales in France, RoC's origin market.
After an audit, the need to refresh the brand positioning was identified. The brand had three stakeholders: healthcare providers, pharmacies, and the consumer.
We began by reinforcing the clinical messaging around the product. This messaging had eroded over time with the healthcare providers.
We helped redesign the packaging to change the brand positioning for pharmacies and consumers. The new packaging match the messaging of clinical efficacy.
These changes helped reinvigorate the perceptions of the brand. According to reporting, RoC saw a 70% growth in revenue. Gryphon Investors sold the brand to Bridgepoint, an investment group, in 2024.
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